One of the main perks of being a business owner is having the freedom to create the work lifestyle that you want. However, as a photographer, it’s important to have consistency throughout your workflows, marketing, and systems so that you can build a know, like, and trust relationship with your ideal clients. Which is why today I am telling you three tips for how to be more consistent in your photography business.

Before we jump into this, let’s talk about why consistency is so important.

Even if you don’t realize it, potential clients who have their eye on you. They’re watching your Instagram stories, viewing your albums, reading your blog, and listening to your LIVES and podcasts. 

They might not have inquired or paid yet, but you’re in their sights for when they need a photographer. This is why it’s so important to start building a relationship from the very beginning. 

When you’re consistent with your workflows, marketing, and systems within your business your audience will start getting used to seeing you, hearing from you, and thinking of you as an expert. Now let’s get into how to be more consistent in your photography business.

Have an Inquiry & Onboarding Process

Don’t just rely on cold emails and DMs. To bring more consistency into your photography business you need to create consistent systems like inquiry forms, set contracts, email templates, and a determined onboarding process. This will not only keep you organized and speed up your workflow, but it will help make your new client feel safe.

When someone decides to hire a photographer to capture a memorable moment in their lives it’s crucial that you make them feel secure in the process. 

Especially for weddings, large events, graduations, etc., they need to know that they can rely on you. When you have consistency throughout your onboarding process it reinforced that feeling of trust, and it expresses a sense of professionalism. 

You also want to acknowledge that these first few interactions are setting the precedent for how your working relationship is going to play out. When you have a set process for every single client that already communicates your standards, you’re much more likely to have pleasant and productive experiences across the board.

Build Your Base Preset

Another tip for how to be more consistent in your photography business is to have a specific editing style and build a base preset. Contrary to popular belief, I don’t recommend that you let your clients have too much of a say in the editing. This leads to very time-consuming and overall generic work that doesn’t position you as an expert or help you attract future clients.

This will also keep you from standing out against competitors and you’ll find yourself being price-matched.

When you determine an editing style and consistently use it across your catalog you will ultimately attract clients who are specifically interested in YOUR work. 

They will go out of their way to work with you meaning that they will be much more inclined to:

• Pay deposits
• Book in advance
• Pay your premium prices
• Not cancel

The riches are in the niches and when you define the exact clients that you want to work with and you determine your unique editing and photography style, you’re not rejecting people. You’re actually helping your potential clients know for SURE that you’re the right person for them.

Have a Posting Schedule

This section is about how to be more consistent in your photography business when it comes to your marketing. In the world of social media, online business, and digital marketing, consistency is KEY. This is where you start to almost train your audience to see you as an expert, and you warm them up so that they’re ready to buy.

Remember what I said in the beginning, potential clients who have their eye on you. They’re watching your Instagram stories, viewing your albums, reading your blog, and listening to your LIVES and podcasts. 

You need to be nurturing these people just as much as you do your current clients, because you can almost guarantee that they’re going to be booking in the future.

When it comes to consistent marketing I don’t believe that you need to be posting 3x a day, every single day. In my business, I’ve found that a few pieces of quality content a week goes a long way.

Here are some ideas to bring more consistency into your marketing strategy:

• Pick one day that you ALWAYS post. I recommend Monday mornings right off of the weekend. This is when people are usually checking their social media for updates that they might have missed.
• Post an Instagram story whenever you’re onsite for a shoot or when you’re editing. Building this trigger for yourself will build a habit for you, as well as allow your audience to see you in action. This will build credibility and help them see you as an expert.
• Send out a monthly newsletter to your email list. Even if you don’t email them for the entire rest of the month, having that one, consistent form of contact will strengthen the connection and keep you in the back of their mind.

Many photographers make the mistake of not marketing themselves enough, or when they have enough bookings they stop posting. You want to have consistency no matter where your business is because you want to ensure that you have a steady flow of bookings coming down the pipe.

Those are just some of my tips for how to be more consistent in your photography business! If you want more, high-value content like this sent directly to your inbox then you NEED to join my email list!

My list is exclusively for photographers who want to build 5-star photography businesses, stay fully booked, and scale to new heights. 

You won’t get bombarded with emails or promotions, you’ll just get a few, value-packed messages a month.

Also, just for subscribing, I’ll send you a special FREE gift, my workbook guide on how to build a 5-start photography business! This guide is filled to the brim with all my secrets on how I built and scaled a photography business and now a thriving private photo editing business that people rave about.

Click here to sign up and get your free workbook!