As we head into the New Year, so many business owners are looking for different ways they can uplevel their platforms and businesses, so today I am sharing 5 ways you can revamp your Photography website to drive more traffic and connect with more ideal clients in 2023.

These tips are all things that you can do yourself, they don’t require professional assistance or extra cost, and can be done in a single afternoon. Here are my 5 ways to update your photography website and increase traffic.

Make sure all of your links work.

Broken links are a big SEO red flag and can hurt your exposure on search engines (like Google). Taking some time to go through all of your links and make sure they connect to a current, correct destination can make a big difference in your website traffic.

Alt text for your photos.

When you upload a photo to your website you have the option to have a title and alt text, USE this space to input keywords. Doing this will strengthen your website’s SEO and help drive traffic to your website through keywords.

Update your copy on your About Page.

We can get so caught up in our offers and sales pages that we tend to neglect our About page. However, did you know that this is statistically your most visited page on your website? This is why you should take some time every year, if not every few months to update this page to reflect your current state and work.

Connect your social accounts.

Something very quick and easy to do is make sure that all of your social accounts are linked to your website and vice versa. Connecting all of your digital platforms strengthens your credibility by virtual standards and shows SEO that you’re engaging and actively driving traffic to your website.

Make sure your website is answering modern questions.

Especially if your website is a few years old, make sure that the content on your website reflects the needs of your ideal clients TODAY. That avatar may have changed over the years, or there may be new items to address with changes in the industry. Taking some time to do this will help people know that you’re in tune with the current market and trends.

As you can now see, all of these things are small tasks that make a big difference and can be done without professional help. I hope you found these tips helpful and I hope by doing them you get connected with all of your dream clients in this new year.

Now, if you’re a photographer looking for specialized help on how to elevate your photography business in 2023, I invite you to check out our services.

Click here to contact us!

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